The 7 Step Ultimate Guide on How to Increase Your Blog’s RSS Subscribers
The 7 Step Ultimate Guide on How to Increase Your Blog’s RSS Subscribers
Just like a blog (or a website), an RSS feed also needs marketing and promotion. Increasing your RSS feed subscribers will widen your reach. You need to invest enough effort and time into promoting your RSS feed. The following are some proven guidelines for promoting your blog’s RSS feed.
RSS Feed icon
Make sure all your web pages have an RSS feed icon. The icon should be obvious, as well as visually appealing. It should be situated ‘above the fold’, meaning that that visitors should be able to see it without having to scroll down, up, right or left. The icon should be included in all a site’s web pages so as to enable visitors to subscribe no matter what page they navigate to.
Make Use of RSS Feed Directories
Submit your RSS feed to different RSS search engines and feed directories. Many people visit RSS feed directories to find topical feeds which would be beneficial to them. Being list in such feeds can help you attract a fresh audience who are always in search for a better blog.
Publish a Press Release
Send a press release pronouncing the availability of an RSS feed for your website content. In the release, you could briefly describe what sort of information the feed contains, and explain how the feed can be of help to interested individuals.
One-click Subscription
Make sure your RSS feeds have a one-click subscription option. This will enable your blog visitors to subscribe easily and quickly.
Announce RSS Feed Availability
Make use of all communication channels to inform people about the availability of your RSS feeds. Details of your RSS feed should be included in email and forum signatures. Remember to make a mention in product or company newsletters. Such announcements have been effective in promoting the RSS feed in blog.
Educate and Explain
Though some people understand the capabilities and powers of RSS, other might not. Make sure you help visitors to your site understand how they can subscribe to RSS feeds, and how this can benefit them. A little education for your blog visitors can help you increase your RSS subscribers significantly.
RSS content
The following are some guidelines in regard to feed content.
- Offer quality content which is relevant to your subscribers. To retain the attention of your readers, you need to make sure that your material in interesting.- Your RSS feed content should focused. Make sure your feed’s theme is narrow and concise.
- Make sure you regularly add new content to your RSS feed
- Avoid inserting self-serving content and ads in the RSS feed. Use advertising sparingly.
- Regularly examine your logs to find out what content is popular with your readers. When you discover what is very popular, you could create additional content which goes deeper into the subject of interest
Category: Tips and Tricks
