Bollywood beauty Deepika Padukone has signed  for an endorsement by shooting for a Kalanjali brand. She insisted the photographer Atul Kasbekar of King Fisher calendar fame to shoot of this ad commercial. According to reliable sources, she has demanded Rs75lakhs for a single day shooting while the photographer made Rs.6lakhs. The ad was shot in Mumbai. Kalanjali known for its traditional ads reportedly shot Deepika in different angles as she refused to change her modern outlook for the occasion.